Once you have established your personal brand and identity it’s time to update your social media profiles to host the same information. Keeping your message clear and consistent will help your profiles rise to the top of Google searches and will nicely package your online personal brand. Carefully select which social media profiles you wish to be professional. Starting with LinkedIn is always best and then make decisions as to whether you want to add Twitter, Facebook, Pinterest and blogs. When settling up your profile information make sure key information like your name (first and last) and title are public. The information that is public is the information searchable by recruiters.
After your brand has been establish and your profiles are updated you can begin to network. Start with linking in to like professionals, past professors and any professional connections you’ve made through your work and schooling. Participate in LinkedIn groups and Twitter conversations. Seek out companies you wish to work for and their human resources recruiters and/or hiring managers and make connections. Just like in the “old” days networking has been very effective in helping people find and gain employment. In today’s world both traditional and social media networking is important in building those relationships and will help you stand apart from the rest of the competition.
As a professional healthcare recruiter I see firsthand how online branding can increase the chances of top talent being found. So go forth and take ownership of your personal brand today!
If you’re interested in this opportunity we would love to hear from you!! To learn more about our positions I invite you to check out our Careers page here.
If you’re interested in learning more about our Acute Care Nurse Practitioner positions please contact me at: firstname.lastname@example.org